Presentient Technologies Customer Cookie Policy
Introduction
This Cookie Policy explains how Presentient Technologies (“we”, “us”, “our”) uses cookies and similar technologies when you visit our website presentient.com (the “Website”).
This policy also covers the BRAKES platform at brakes.presentient.com. The platform sets only strictly necessary cookies, which keep you logged in and maintain your session. These do not require your consent.
This policy should be read together with our Privacy Policy, which explains how we use personal data more generally.
We use cookies to ensure our Website functions correctly, to analyse how visitors use our Website, and to support our marketing and lead-generation activities.
What are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. Cookies help websites recognise your device and store information about your preferences or past actions.
Types of Cookies We Use
Strictly Necessary Cookies
These cookies are essential for the Website to function properly. They enable core functionality such as page navigation and form submission. The Website cannot function properly without these cookies.
These cookies are exempt from the consent requirement under the Privacy and Electronic Communications Regulations because they are strictly necessary to provide the service you have requested. They include the cookies set by Cloudflare, which hosts and protects our Website, for bot management and load balancing.
Analytics Cookies
These cookies help us understand how visitors interact with our Website, so that we can measure and improve its performance. We use Google Analytics for this purpose, and we look at the information in aggregate rather than using it to identify you. Analytics cookies do set an identifier for your device, which is personal data, so they are only set if you provide your consent. We do not enable Google Signals or any advertising features in Google Analytics.
Marketing Cookies
These cookies help us understand how visitors interact with our Website over time and whether they have previously submitted one of our forms. We use HubSpot for our contact forms, customer relationship management and marketing analytics. Marketing cookies are only set if you provide your consent. Separately, HubSpot provides the cookie banner and records your cookie choices; the cookie that stores your preferences is strictly necessary and is set whatever choice you make, so that we can remember it.
Cookies We Use
The table below provides examples of cookies that may be set on our Website.
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| _ga | Google Analytics | Used to distinguish users | Analytics | 2 years |
| _ga_* | Google Analytics | Used to persist session state | Analytics | 2 years |
| _gid | Google Analytics | Used to distinguish users | Analytics | 24 hours |
| hubspotutk | HubSpot | Tracks visitor identity for form submissions | Marketing | 6 months |
| __hstc | HubSpot | Tracks visits and interactions | Marketing | 6 months |
| __hssc | HubSpot | Tracks sessions | Marketing | 30 minutes |
| __hssrc | HubSpot | Detects browser restart | Marketing | Session |
This list may be updated from time to time as our Website changes.
Third-Party Cookies
Some cookies are placed by third-party services that appear on our Website.
HubSpot also sets a cookie that records your cookie preferences. That cookie is strictly necessary and is not listed above because it is set only to remember the choice you have made.
Google Analytics
We use Google Analytics to collect information about how visitors use our Website, such as pages visited, time spent on pages, and how users arrived at the Website. The information collected is used to compile reports on Website activity and to improve the Website’s performance. Information collected through Google Analytics may be accessed by Google outside the UK; our Privacy Notice explains the safeguards that apply. You can find more information about Google’s approach to data privacy at
link.
HubSpot
We use HubSpot to manage contact forms, customer relationships and marketing activities, and to operate our cookie banner. HubSpot cookies allow us to understand how users interact with our Website and whether they have previously submitted a form. If you submit a form on our Website, information collected via HubSpot will be processed in accordance with our Privacy Notice. Information collected through HubSpot may be accessed outside the UK; our Privacy Policy explains the safeguards that apply. You can find more information on the cookies HubSpot sets at link.
Legal Basis for Using Cookies
Under UK data protection law:
- Strictly necessary cookies are exempt from the consent requirement under the Privacy and Electronic Communications Regulations. Where they involve the processing of personal data, we rely on our legitimate interests in operating a secure and functional Website and platform.
- Analytics and marketing cookies are used only with your consent, in accordance with PECR and UK GDPR.
You can withdraw your consent at any time.
We will ask you again for your cookie choices at least every six months, and sooner if we make a material change to the cookies we use.
Managing Your Cookie Preferences
When you first visit our Website, you will be presented with a cookie banner allowing you to accept or reject the use of non-essential cookies.
You can change or withdraw your cookie preferences at any time by adjusting your browser settings.
Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our use of cookies or changes in applicable law. Any updates will be posted on this page with a revised "Last updated" date.
Contact Us
If you have any questions about this Cookie Policy or our use of cookies, please contact our data protection contact at dpo@presentient.com. You also have the right to complain to us about how we handle your personal information, and to the Information Commissioner’s Office - our Privacy Notice explains how.
Last Updated: 15 September 2026